With its unique cultural background, Japanese fashion stands out on the world stage as a truly one-of-a-kind style. Japanese men’s fashion in particular stands out as a trendsetter across Asia. Today, men of all ages are putting effort not only into personal self-improvement, but in enjoying fashion as a way to express themselves more freely and boldly. More and more people are turning to Japanese men’s style for inspiration for their daily outfits. Here, we’ll take a look at a curated list of some of the top trends in Japanese men’s fashion, to give you the earliest peak into the latest trend codes shaping 2026.

BEAMS STREET

Operated by the iconic Japanese select shop BEAMS, BEAMS STREET offers looks inspired by street culture and casual styles. With an attractive lineup of diverse options, from basic items to playful street styles, to practical designs, BEAMS STREET is immensely popular with young people in Japan.

2026 Trend Keywords from BEAMS STREET

• Silhouette: A perfect balance of modern and relaxed. Short lengths paired with wide silhouettes, and other dynamic combinations.
• Color: Centered on neutral and earth tones, with vintage-inspired hues and street-inspired accent colors.
• Materials: Lightweight, crisp spring/summer fabrics and functional updates to classic materials.
• Styling: A mix of basics with twists, presenting a “Tokyo-style Americana” style where classics are worn with a clean, minimalist aesthetic.

Items We Recommend

Distressed Denim Jacket

Distressed Flannel Hooded Shirt

Layered Distressed Long Sleeve T-Shirt

5 Pocket Distressed Denim Pants

common gull products

Launched in March 2024, this unisex brand is built around the concept “Products with Urban Colors.” Its unique aesthetic finds harmony in contradiction - rustic on purpose, yet urban - a fit for the free-thinking minds of today, and one that Japan’s city boys and girls can’t do without in their wardrobes.

2026 Trend Keywords from common gull products

• Colors: Mint green, yellow-green, ice blue, blue-ish purple
• Patterns: Small-scale flower patterns
• Materials: Satin, suede
• Styling: Looks that appear simple at first glance but carry a sharp edge and refined elegance.
• Trend Elements: Building on a classic framework, but reimagined with common gull product’s signature color palette, for styles that move between the vibrant and the sophisticated.

Items We Recommend

• NO.9011☆gull zip hoodie**Meiko - Our most anticipated item
• A pair of jorts to wear on a fragrant morning

• Waffle tee with small flower pattern, Meiko
• A sweatshirt with my name on it
• A reversible hoodie that comes to life with a pattern

ERIKO YAMAGUCHI

Born from the fashion brand MOTHERHOUSE, ERIKO YAMAGUCHI is a designer brand presenting the eponymous designer’s personal creative vision. With a focus on materials and artisanal techniques, many items are produced in the brand’s own factory in India, including pieces made from hand-spun, hand-woven khadi fabric.

2026 Trend Keywords from ERIKO YAMAGUCHI

• Adapting to Long Summers: The minimal aesthetic of a single-piece garment With increasingly prolonged extreme heat expected in 2026, men’s fashion is shifting from layered styling to “stand alone” outfits. In sweltering heat that makes jackets unwearable, shirts made from linen or handwoven khadi will become the main players in your wardrobe. As the styling becomes simpler, the key to making your look refined lies in its structural beauty - the details and tailoring.
• Key Elements: A sophisticated combination of structural design and a relaxed vibe The central theme of design in 2026 lies in how we elevate the recent trend of "relaxed comfort" through ERIKO YAMAGUCHI's own unique structural perspective. The goal is clothing that gives the wearer a sense of quiet confidence the moment they put it on, without the need for layering. In particular, the brand’s signature trousers combine natural materials with a structured silhouette, harnessing the softness of the materials even while creating a three-dimensional form that allows the garment to hold its own shape. “Relaxed, but never sloppy” - a balance of comfort and style that’s the perfect answer to a long summer.

Items We Recommend

Rhythm Gathered Sleeve Jacket Chino

ORIHICA

ORIHICA is a next-generation lifestyle brand offering everything from classic business suits to casual wear for the weekend. With the philosophy, “Make business more casual, and casual more stylish,” the brand offers key pieces that open the door to a new kind of everyday. ORIHICA’s combination of functionality, design, and cost performance has earned the trust of fashion-conscious young consumers in Japan.

2026 Trend Keywords from ORIHICA

• Spring Arrives in Gray: Gray-based styling paired with a light color palette that evokes the brightness of spring.
• Pastel Accents: Soft purple or saxe blue accents in the V-zone of gray suits to add a fresh seasonal touch.
• Denim-like Sets: Combining the texture of denim with stretch, water-repellent, wrinkle-resistant, and cooling properties for a sporty and modern ensemble.

This Season’s Biggest Theme: “Change & Challenge”

Spring is a season of change and new beginnings. In Japan, this means school graduations and job hunting for new graduates - a period of big life transitions. Recently, about 50% of companies have relaxed their formal dress codes, and business fashion in Japan is becoming more flexible and casual. ORIHICA offers looks that can be worn seamlessly from the workday to the weekend, supporting you as you take the next step towards your own change and new challenges.

HEP FIVE offers a tax-free shopping counter.

• HEP FIVE：B1（11：00〜21：00）

Please be advised that some stores handle tax-free procedures individually.

Please check with each store for details.

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*Information in this article is accurate as of the date of posting. There is a possibility that details regarding these products and services have changed, or that some shops have since closed.