Osaka’s central Umeda area isn’t just home to luxury brands, but a variety of affordable, stylish Japanese fashion labels. From the latest menswear and womenswear trends to everyday basics, Umeda has it all. Whether your style is natural and simple, street-inspired, or smart casual for the office, you’re sure to discover something that suits you here.

In this article, we’ll take a look at five popular budget-friendly Japanese fashion brands, aside from well-known names like UNIQLO and GU. We'll also share some of the latest trends, including information on sales and new arrivals. If you’re hunting for high-quality, affordable Japanese fashion, Umeda is the perfect place to start!

Honeys: A Must-Visit for Japanese Girls! Fashion with Great Value for Money

Located on the B1 floor of shopping mall HANKYU SANBAN GAI’s South Building, Honeys is a beloved Japanese women’s fashion brand that attracts locals and tourists alike with its affordable prices. The store offers a wide variety of practical items, including simple clothing essentials for casual everyday wear and office ready basics, as well as functional layering pieces, shoes, and bags.

Honeys has four different brand lines, each with their own unique appeal. GLACIER offers elegant and practical styles, perfect for adult women’s everyday wear and formal occasions. CINEMA CLUB offers basic items that can be worn all year round. C・O・L・Z・A offers trendy casual styles aimed at young women, and GLACIER lusso combines comfort and individuality for adults.

If you’re looking to enjoy layered styles this fall and winter, the “feather vest” is Honeys’ must-have item, with a fluffy, popcorn-style feathery material that’s not only cute, but covers the body beautifully. The deep V-neck ensures your face is nicely framed, while the vest’s long, relaxed silhouette covers the hips and gives the perfect slimming effect. Slits on both sides make the vest more versatile, so you can easily pair it with a tight-fitting skirt or pants. The feather vest is available in four colors (black, grey, ivory, and charcoal), and can easily be paired with any outfit.

New arrivals drop at Honeys weekly, and the store also holds occasional sales. If you register with their Official LINE account or follow their Instagram account, you can also get a 10% discount and get an even better deal when you shop. Honeys is a great choice for shoppers across a wide age range.

WEGO: A Youth Favorite that Combines Vintage with the Latest Trends

Located on the 5th floor of HEP FIVE, a popular hangout spot for young people in Umeda, WEGO is one of Japan’s leading street fashion brands. With “YOUR FAN” as its brand concept, it not only sells men's and women's clothing and accessories but also promotes the unique aesthetic of Harajuku street style. The store's appeal lies in its “USED MIX STYLE,” blending trendy original items with used pieces. WEGO shoppers can enjoy a diverse range of styles at affordable prices, from street-inspired items and classic basics to carefully selected used clothing sourced from around the world. It’s the perfect shop for members of younger generations to put together their own unique fashion.

WEGO has also released some unique items for this fall and winter. One standout piece is the Mohair Touch Striped Big Sweater, with a soft, fluffy texture and the feel of mohair - an eye-catching top that looks great with both pants and skirts. It’s a timeless, easy-to-wear sweater.

You’ll also want to check out the Powder Bleach Graphic Zip Hoodie, with a muted dye effect and oversized silhouette perfect for a casual, cool look. It’s a top that looks great on men and women alike.

The top pick in WEGO’s popular bag series is its Lace-up Ita Bag (bag for displaying pins, badges, and more from your favorite characters and artists). On top of its girly, dreamy-cute look, the bag has plenty of useful features, like a drink holder or space for concert pen lights, and pockets for other small items, so it’s also an extremely practical bag - whether you use it on the regular, or heading to fan events for your favorite character or artist.

Aside from its weekly product drops, WEGO also offers a variety of discount campaigns, like a 10% discount when you buy two items, Black Friday sales, a 10% discount when you register via their Official App, and more.

MUJI: A Comfortable and Practical Brand that Travelers Can’t Miss

Offering a wide range of products for men, women, and the home, MUJI has a large store space that covers the 2nd to 4th floor of the North Building in GRAND FRONT OSAKA SHOPS & RESTAURANTS. It’s one store many travelers are sure to want to visit.

MUJI’s clothing lineup is extensive, ranging from outerwear and shirts to useful innerwear. The brand focuses on understated designs that are easy to pair with other clothes, in pursuit of both practicality and comfort. Natural materials like organic cotton and linen are frequently used, which makes their clothing lightweight and breathable, perfect for summer and the transition between spring and autumn. Color options are centered around earth tones like black, white, beige, and khaki, giving them plenty of styling potential for both men and women.

For a comfortable and stylish way to put together your everyday looks this fall and winter, check out MUJI’s Tuck Wide Pants. Made of 100% cotton, they’re soft and comfortable against the skin, will relax and mold comfortably the more you wear them. Their relaxed, wide silhouette covers the line of your legs naturally, and they’re versatile, too, pairing just as well with a t-shirt or a shirt.

We recommend pairing them with the Women’s Washed Broadcloth Regular Collar Long-Sleeved Shirt. It creates a simple and clean Japanese-style minimalist vibe, perfect to wear either to work or on your days off.

And don’t forget MUJI’s signature item, its Right-Angle Socks. They fit your feet perfectly, and are durable and comfortable. Currently, three pairs of these socks are on sale for just 990 yen, so it’s easy to get a little comfort and quality for your feet.

New items are released monthly, and if you want to get your hands on signature Japanese minimalist style and practical, versatile fashion, don't miss out this season.

niko and…: A brand for casual fashion and natural looks

niko and… is a brand that’s been gaining popularity even overseas in the last few years. You can find their shop on the first floor of HEP FIVE, with looks based in natural styling: a Japanese-style, bookish aesthetic with a touch of individuality. Offering a mix of fashion and lifestyle items that’ll add a unique touch of warmth, the store offers not only men's and women’s fashion, but also bags, shoes, hats, accessories, as well as household items and furniture.

Clothing at niko and… is mainly made of natural materials like cotton and linen, along with knit pieces and denim. The color palette centers on earthy tones like beige, khaki, and brown, for a relaxed yet stylish atmosphere. The brand’s concept, “nobody i know own style,” expresses the idea that everyone should be free to create their own unique look. In addition to everyday wear, niko and… frequently releases collab items and themed collections inspired by art, music, and travel—each showcasing a playful creative touch.

Summer vacation and the New Year’s holidays are especially great times to shop with sales, and HEP FIVE holds occasional mall-wide sales. New arrivals hit the store every week, so stop by and see if you can discover a hidden gem.

SENSE OF PLACE by URBAN RESEARCH: Global Trends at a Great Price

SENSE OF PLACE, a sub-brand of UNDER RESEARCH, is a fashion brand aimed at the younger generation. You’ll find their store on the second floor of the North Building in GRAND FRONT OSAKA SHOPS & RESTAURANTS. SENSE OF PLACE inherits the Japanese minimalist style of its parent brand while featuring sharp, sophisticated designs. Focusing on trendy yet practical men's and women's fashion, the store also carries bags, shoes, accessories, and household goods, perfect for effortlessly incorporating style into your everyday life.

SENSE OF PLACE's strength lies in offering the latest trendy items from around the world at accessible prices. From simple, elegant basics to vibrant prints and unique designs, it covers everything from everyday casual to more distinctive styles. You can put together a variety of different types of outfits, and easily mix-and-match looks.

This fall/winter’s must-have item at SENSE OF PLACE is their Chenille Feather Knitted Vest. With a soft texture and three-dimensional look, it looks great on top of a shirt, dress, or turtleneck, and creates a beautifully soft impression as a layered look.

Or, if you’re looking for some outerwear that combines style and warmth, see their Two-Color Knit Coat. It features eye-catching color-blocked cuffs, and its warm but lightweight design keeps it from being bulky. Just throw this coat over your outfit and you can elevate any look when you head out this fall and winter.

You’ll find new arrivals at SENSE OF PLACE at the beginning of each month, and there are large sales held twice a year in July and December. Combine these with a 500 yen discount coupon valid across the seven major malls in the Umeda area, and you can save even more - staying ahead of the trends while shopping smart!

For Super Convenient Shopping: A Coupon You Can Use Across 7 Major Umeda, Osaka Malls

The 500 Yen Shopping Coupon you can find on this site can be used by short-term visitors from overseas at the following seven major shopping malls: GRAND GREEN OSAKA SHOPS & RESTAURANTS, GRAND FRONT OSAKA SHOPS & RESTAURANTS, HANKYU SANBAN GAI, HEP FIVE, HERBIS PLAZA / PLAZA ENT, NU chayamachi / NU chayamachi PLUS, Diamor Osaka!

For more details on the coupon and how to use it, see the 7-Mall Coupon page!

◎Related Articles
・A Guide to Osaka Fashion: 2 Styles Japanese Girls Love & Brands to Try!
・The Latest Trends in Japanese Women’s Fashion
・The 5 Best Men’s Fashion Stores in Umeda, Osaka: Find your way with our guide

HANKYU SANBAN GAI and HEP FIVE, GRAND FRONT OSAKA SHOPS & RESTAURANTS offer tax-free shopping counters.
・HANKYU SANBAN GAI: South Building 1F (10:30–21:30)
・HEP FIVE: B1 (11:00–21:00)
・GRAND FRONT OSAKA SHOPS & RESTAURANTS: South Building 3F (11:00–21:00)
Please be advised that some stores handle tax-free procedures individually. Please check with each store for details.

For more details on how to get to Umeda, see here.

For more information on Umeda, check out some of our Trip Ideas.

*Information in this article is accurate as of the date of posting. There is a possibility that details regarding these products and services have changed, or that some shops have since closed.